Motive로서의 동기 개념 : 개인의 행동을 어떤 목적을 위하여 일정한 방향으로 작동시키는 내적 심리상태(inner state)를 뜻한다.
② Motivation의 동기 개념 : 개인의 행동이 실제로 작동되는 과정 또는 작동되도록 유도 내지 기도하는 과정을 의미한다.
♠ 동기부여
조직목표를 달성하기 위해 구성원들의
state of tension caused by
disequilibrium from an ideal or desired stated
Inconsistency with Attitudes
New information is consistent with previously
acquired knowledge or attitudes
- We Motivated to process messages that are moderately
inconsistent with our existing knowledge or attitudes
Less Motivated
Motivation also affects
how we process information and make decisi
motivation very well through the manager-employee relationship. Closely viewed, Southwest keeps track of subordinates, and tries to provide what is best for the employees. That is also the reason why Southwest Airline states that over 87 percent of employees are in the work union. Southwest has never had a strike, and now that the network carriers have whacked away at salaries and benefits, South
and make their nice body of shape. If the Nike ads had made long time ago when people struggle with their daily food, I wouldn’t have succeeded in the market.
4. Motivation
What we learned motivation in the class is defines as “an inner state of arousal.” With aroused energy to achieving a goal. Consumer can be motivated by watching Nike ad. It can be several ways to people
Ⅰ. Introduction
1. Selected topics motivation
Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, b
1. Motive to Select the Company
The book ⌜좋은 기업을 넘어 위대한 기업으로(Good to Great)⌟ changed the general perception we had on the cases of successful companies. The 11 great companies that are introduced in this book have raised their total accumulative stock profit by minimally a triple of the whole market 15 years after a ceratin turning point. The common point
States and it is established by Ernie Robbins & Borton Baskin. They named the company as the mixture of their last names and added the number 31 which means they will make you taste the different flavors of ice-cream everyday all the month.
They took the franchise system and made point that “We don’t sell just ice-cream but enjoyment”. The goal of BR Company is to offer the variable flav
motive / likelihood)
If we define future customers affected by lifestyle, they're the people who have high priorities for healthy and supreme quality foods. We need to focus on the necessity and importance of why customers should buy and use our products. In a word, our products’ merits are "SAFETY" and "HEALTH". And gradually let them follow so-called "Well-being" culture by eating health foo
states about unconscious psychological conflict become phobia. Therefore, through realize and understand this psychological conflict, it is possible to prevent that client unconsciously suffer from phobia.
③ Purpose and method
During counseling, client acquires the insight about the unconscious motivation and conflict which make him nervous, trough client's direct self-observation.
8. Why did Korea experience more and severer labor disputes in the late 1980s than earlier periods?
한국의 노동투쟁 및 파업의 시기는 정치적 불안의 시기와 일치하는 경향을 보인다. 특히 1980년대 후반의 격렬했던 노동투쟁은 1987년 당시 집권여당의 대통령 후보였던 노태우의 직선제 및 인권에 관한 공약이 기폭제가 되어